Elevating the North End of Wine Country

Napa Valley North

Napa Valley North is a first-of-its-kind collaboration uniting Yountville, St. Helena, and Calistoga under one shared brand experience. GTDR was engaged by all three Chambers of Commerce to build the brand, develop a unified digital ecosystem, and activate cross-town campaigns that inspire longer stays and deeper exploration. Through a blend of storytelling, SEO, and multi-platform advertising, we positioned Napa Valley North as a distinct destination within Napa Valley – one where wine country’s best dining, spa, and adventure experiences converge just minutes apart.

Challenge

While each town already enjoyed strong individual recognition, visitors rarely experienced them as a connected region. The challenge was to shift perception—from “three separate towns” to one continuous journey—without losing each town’s character. The campaign also needed to balance multiple stakeholders, manage shared budgets, and deliver measurable returns on engagement, visitation, and overnight stays.

SOLUTIONS

We created a fully integrated marketing system that connected content, design, search, and paid advertising across all three towns.

• Brand Development & Website Launch
  GTDR designed and built napavalleynorth.com, the digital hub for itineraries, lodging, and trip planning. Six themed itineraries—Have It All, Pour It On, Craving More, Blissed Out, Above & Beyond, and Hit the Road—translate regional experiences into actionable travel plans. The site structure was optimized with geo-targeted SEO and schema markup, driving search visibility for high-intent terms like “Napa wine tasting,” “Calistoga spa,” and “St. Helena boutique hotels.”

• Cross-Chamber Paid Media
  We developed a unified $40,000 paid-ads strategy across Google and Meta, managed centrally but distributed through each chamber’s social accounts to leverage local trust and reach.

  • Awareness campaigns showcased drone and lifestyle video across YouTube and Meta, generating over 2 million impressions.

  • Consideration campaigns drove 20–30 K site visits, with CPCs averaging $0.75–$1.25.

  • Retargeting campaigns converted high-intent travelers, sending thousands of referral clicks to lodging partners.

• Content & Social Activation
  A six-month editorial calendar guided by GTDR unified tone and storytelling across all channels. Collaboration reels, influencer partnerships, and Spotify playlists highlighted each town’s personality—Yountville for culinary excellence, St. Helena for craftsmanship and wine, Calistoga for wellness and relaxation. Coordinated posting cadence, templated stories, and boosted reels ensured consistent exposure and engagement growth across all three chambers.

• SEO & Keyword Strategy
  The Napa Valley North Keyword Framework targeted transactional and informational queries to maximize organic reach. Blogs, landing pages, and itineraries were optimized to rank for clusters such as “things to do Calistoga,” “best wineries Napa Valley,” and “Napa Valley bike tours.”

RESULTS

The integrated approach transformed the region’s digital footprint:

• +25% increase in combined follower growth across Yountville, St. Helena, and Calistoga social channels within the first campaign cycle.
• 20K–30K qualified visitors driven to napavalleynorth.com through paid and organic channels.
• Average engagement rate of 8–10% across campaign content, surpassing industry benchmarks.
• Stronger local alignment among chambers and merchants, fostering unified messaging and cross-promotion.

Most importantly, the campaign delivered a new narrative for Napa’s northern towns—one that celebrates proximity, partnership, and the art of slowing down. For visitors, Napa Valley North now represents the perfect trifecta: world-class wine, wellness, and wonder—just a short drive apart.