Redefining Modern Luxury
Through Storytelling & Influence

Ancient Olive Trees

Ancient Olive Trees is a family-owned luxury lifestyle brand rooted in Northern California, known for its elegant olive oils, balsamic vinegars, Dirty Martini Juice, and a growing home collection. GTDR partnered with Ancient Olive Trees to reimagine their digital identity, uniting sophisticated storytelling with high-impact influencer marketing. Our approach connected the brand’s agricultural authenticity to its lifestyle aspirations, positioning Ancient Olive Trees as a modern tastemaker in the culinary and home goods space. 

Challenge

Despite its premium product line and heritage story, Ancient Olive Trees’ digital presence underperformed against its brand potential. The challenge was twofold: to elevate the brand aesthetic to match its luxury positioning, and to reignite audience engagement through social storytelling and influencer activations that drive measurable awareness, reach, and purchase intent.

GTDR was brought on to lead a full-scale digital transformation — integrating influencer programs, social media management, and content creation under one unified, data-driven strategy.

Solutions

We developed a comprehensive yearlong program to bring the Ancient Olive Trees story to life across platforms:

  • Influencer Marketing Program
    GTDR launched an ongoing influencer initiative featuring 10–15 hand-selected creators across the culinary, cocktail, and home lifestyle spaces. Within the first quarter, 3–5 creators per month were activated to produce high-quality, on-brand content across Instagram and TikTok — expanding to 5–7 creators per month by Q2. Each collaboration was designed to generate organic advocacy and provide a library of repurposable photo and video assets for ongoing campaigns.

  • Social Media Revitalization
    We overhauled Ancient Olive Trees’ social presence with a strategy built around four key content pillars: Dirty Martini Juice, Olive Oil & Balsamic, Candles, and Olive Tree Farming. Our team created 12–16 original branded posts weekly across Instagram, Facebook, and TikTok, blending cinematic Reels with refined lifestyle imagery. New story templates, highlight icons, and a refreshed bio transformed the feed into an immersive brand experience aligned with its luxury voice.

  • Community & Engagement Strategy
    A dedicated engagement and community management plan strengthened relationships with followers, partners, and creators. This daily engagement — combined with a strategic paid-boosting layer — ensured consistent growth, sentiment improvement, and algorithmic favorability.

  • Performance & Optimization
    Monthly reports and quarterly strategic reviews provided transparency, tracking KPIs like reach, engagement rate, and conversion activity. Each quarter, content direction evolved to align with seasonal lifestyle themes — Golden Hour Martini Season, Gifting, Hygge, and Holiday Entertaining — maintaining momentum year-round.

SERVICES

SOCIAL

ALL IN

INFLUENCER

AUDIT

MARKETING

DIGITAL ADS

CONTENT CAPTURE

DESIGN

DIGITAL BRANDING

LEADERSHIP

TRAINING

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RESULTS

Ancient Olive Trees’ social channels quickly evolved from quiet to influential, with measurable impact across all key performance indicators:

  • +40% increase in engagement rate within the first 90 days

  • +25% follower growth across Instagram and Facebook

  • 1.8M+ impressions generated from influencer content in the first campaign cycle

  • 5–7 creators activated monthly, producing evergreen content that elevated brand perception and fueled paid media

  • Consistent 8–10% engagement rate across Reels featuring Dirty Martini Juice and Candles

Beyond metrics, the program achieved something more powerful — it made Ancient Olive Trees aspirational yet accessible. Through elegant visuals, authentic voices, and community storytelling, the brand now stands as a symbol of everyday luxury — bridging its agricultural roots with a modern, refined digital presence.

Moodboard

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Solution

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Results

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