Driving Digital Growth for Napa’s Culinary Hub

Oxbow public market

At the heart of downtown Napa, Oxbow Public Market is more than a marketplace … it’s a gathering place where locals and visitors connect over food, wine, and community. Our partnership with Oxbow focuses on amplifying that spirit across every digital touchpoint. Through SEO, paid media, social content, email campaigns, and website optimization, we’ve helped highlight the artisans, chefs, and experiences that define the market. By pairing brand storytelling with data-driven strategy, we’ve grown awareness, increased foot traffic, and elevated merchant visibility, ensuring that Oxbow’s digital presence reflects the vibrancy and cultural significance it holds in Napa Valley.

Research

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Solution

Social

For Oxbow Public Market, social media is more than a feed; it is the digital extension of the market’s community energy. We built a strategy that highlights the unique voices of merchants, amplifies seasonal events, and keeps locals and visitors engaged year-round. Every post, story, and campaign was designed with intent: to foster conversation, strengthen community trust, and drive real-world visits. Through content creation, real-time engagement, and intelligent ad optimization, Oxbow’s channels shifted from routine posting to becoming one of their most powerful engines for brand visibility and audience connection.

Marketing

Our marketing approach ensured Oxbow was not just seen; it was discovered at the right moment, by the right audience. By combining multiplatform advertising with a strong SEO foundation, we positioned the market as a must-visit destination for Napa Valley experiences. Paid media campaigns across Google, Meta, and other channels captured high-intent searches and expanded awareness, while technical SEO, keyword optimization, and local SEO strengthened long-term visibility. Together, these efforts created a roadmap for sustained growth, driving measurable increases in foot traffic, event attendance, and online engagement for merchants and the market as a whole.

Design

To match the vibrancy of Oxbow’s in-person experience, our design work created a cohesive and compelling digital presence. From brand-aligned social graphics to refreshed website elements, we built a visual identity that reflects the market’s role as both a cultural landmark and a community hub. Our design philosophy balanced clean, conversion-driven layouts with the warmth and character that make Oxbow unique. The result was a digital ecosystem where every visual, from Instagram grids to website landing pages, reinforced brand recognition, built trust, and encouraged action.

Results

Our partnership with Oxbow Public Market continues to deliver meaningful growth across channels, driving awareness, engagement, and real-world visits. On Instagram, content views rose to more than 152,000 in August 2025 (+6% month-over-month, +22% vs. July), while post engagements climbed +27.5%, fueled by top-performing features like the Johnny Donuts announcement and the “Best Bagels in the Bay Area” recognition. This consistent momentum has grown the market’s Instagram community to over 33,000 followers, a steady year-over-year increase that strengthens Oxbow’s role as a go-to Napa destination online and offline.

Facebook performance remained resilient despite platform-wide changes, with engagements increasing nearly 20% month-over-month and food-focused content driving higher-than-average interaction. Email campaigns like the Fresh Sheet and OxNotes newsletters maintained open rates above 43%, well above industry averages, showing that Oxbow’s audiences are not only growing but also highly engaged.

Google Ads further amplified results, delivering over 19,000 users in August and sustaining stable conversion performance. Business Profile interactions grew +7% month-over-month, with over 10,000 direction requests, underscoring Oxbow’s ability to turn digital interest into foot traffic. Together, these results highlight the strength of an integrated strategy: combining storytelling and brand voice with paid ads, SEO, and community engagement to keep Oxbow Public Market top of mind for both locals and visitors.