Turning Digital Complexity into Connection

Clif Family Wines

Clif Family Winery embodies the Napa Valley lifestyle — a seamless blend of sustainability, craftsmanship, and adventure. GTDR partnered with Clif Family to modernize its digital ecosystem and unify its storytelling across channels. From website and UX optimization to brand-aligned social media, digital advertising, and content creation, the goal was to connect every touchpoint into one cohesive, measurable system. Together, we transformed Clif Family’s digital presence into an extension of its tasting room experience: approachable, authentic, and performance-driven.

Challenge

Clif Family’s reputation for quality and hospitality was strong, but its digital channels weren’t keeping pace. The website’s visual identity was beautiful yet fragmented, conversion paths were unclear, and social media lacked a consistent voice and rhythm. Paid ads were generating traffic, but that traffic often stalled without a strong narrative connection or follow-through. The challenge: translate Clif Family’s in-person warmth and purpose into a unified digital system that nurtures discovery, engagement, and conversion — from first impression to repeat purchase.

 

SERVICES

  • Comprehensive Website & UX Overhaul
    GTDR began with a full digital teardown and UX research study to uncover friction points across Shop, Club, Visit, and Food Truck experiences. Using qualitative testing, we identified opportunities to simplify checkout, clarify the path to purchase, and make high-value actions — like “Join the Club” and “Book a Tasting” — more prominent and persuasive.

    • Streamlined navigation and rebuilt Google Analytics goals around key business outcomes (purchase, club signup, tasting reservation).

    • Reimagined homepage hierarchy to prioritize engagement and sales while retaining Clif Family’s brand storytelling and sustainability ethos.

    • Introduced guest checkout, simplified cart steps, and reduced user friction to boost completion rates.

    Brand Strategy & Positioning
    GTDR helped clarify Clif Family’s digital brand voice: vibrant, sustainable, and rooted in Napa adventure. We aligned messaging across web, email, and social channels, emphasizing key differentiators like organic farming, solar-powered production, and community partnerships. This strategy guided not only copy and content but also campaign targeting and creative direction for paid media.

    Social Media Management & Content Capture
    Our social team developed a visual and editorial calendar to showcase the full Clif Family experience — from the Bruschetteria Food Truck to Wine Club events, artisan provisions, and behind-the-scenes moments from the farm.

    • Captured original photo and video content quarterly to maintain an authentic, lifestyle-forward aesthetic.

    • Produced ongoing Reels, story templates, and post series focused on farm-to-table living, sustainability, and wine education.

    • Managed day-to-day community engagement and partnerships, increasing follower loyalty and organic reach.

    Digital Advertising & Funnel Optimization
    GTDR revamped Clif Family’s paid ad strategy across Meta and Google, developing creative that tied brand visuals directly to measurable goals.

    • Reduced CPC from $0.92 to $0.61 through refined targeting and creative testing.

    • Drove 75 qualified leads at $30 cost per lead through Facebook lead gen campaigns.

    • Achieved 495+ link clicks on early retargeting ads with a modest $300 budget, demonstrating strong audience interest and ad resonance.

    • Aligned ad creative with on-site messaging to ensure every campaign was part of a cohesive conversion journey.

    Club Experience Redesign
    Using insights from user testing and heat mapping, GTDR redesigned Clif Family’s Wine Club section to increase clarity and action.

    • Simplified copy, added lifestyle imagery, and integrated “Join Now” CTAs throughout.

    • Balanced storytelling (“adventure, sustainability, and community”) with performance design.

    • Increased membership inquiries and improved navigation from the main site to club tiers.

SOCIAL

ALL IN

MARKETING

DIGITAL ADS

CONTENT CAPTURE

DESIGN

WEB DESIGN

LEADERSHIP

TRAINING

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RESULTS

The transformation delivered measurable, cross-channel results that united digital storytelling with business outcomes:

  • +25% follower growth across social channels
  • +30% faster checkout completion post-redesign
  • +22% increase in club inquiries following club page refresh
  • +40% improvement in ad efficiency, reducing CPC below industry averages
  • +35% engagement rate increase on Instagram Reels and lifestyle content
  • 10/10 task success in UX testing for purchase and booking flows
  • 8.6 average user satisfaction score across usability tests

Today, Clif Family’s digital presence mirrors the energy of its real-world brand — bright, purposeful, and community-driven. Through integrated design, brand strategy, content capture, and digital activation, GTDR helped Clif Family Wines evolve from a multi-channel presence into a unified storytelling ecosystem built for long-term growth.