Crafting a World-Class Digital Destination

EXPLORE Yountville

Yountville is often called the culinary heart of Napa Valley — a place where fine dining, art, and hospitality converge in a single charming mile. GTDR partnered with the Yountville Chamber of Commerce to transform its digital and social presence into one that captures the sophistication, warmth, and accessibility of the Yountville experience. Through brand storytelling, social media management, influencer partnerships, and paid digital strategy, we positioned Explore Yountville as a luxury travel destination that feels both aspirational and welcoming.

CHALLENGE

Yountville already enjoyed international renown as a culinary hub, but its digital storytelling hadn’t kept pace with its real-world reputation. The brand needed to unify its voice, connect with a new generation of travelers, and highlight the variety of experiences beyond Michelin stars — from local tasting rooms and boutique lodging to public art and events. The goal was clear: elevate awareness, drive visitation, and strengthen merchant engagement through an integrated strategy that celebrated Yountville’s distinct sense of place.

Solutions

  • Brand Strategy & Content Framework
    GTDR developed a refreshed content and visual identity for the Explore Yountville brand — one that balanced luxury with livability. Our team created a thematic editorial calendar aligned to key travel and culinary seasons, ensuring every story told across web, email, and social media reflected Yountville’s core positioning: “Napa Valley’s most walkable, memorable experience.”

    • Defined brand pillars around Culinary Excellence, Art & Culture, Wellness, and Wine Country Living.

    • Established tone guidelines blending insider expertise with an inviting, local voice.

    • Produced ongoing content themes such as “A Perfect Day in Yountville,” “Art in Bloom,” and “Taste the Town.”

  • Social Media Management & Content Creation
    GTDR took over full management of Yountville’s social media channels, producing original photo, video, and story content that showcased local partners and visitor experiences.

    • Developed a consistent posting rhythm (4–6x weekly) across Instagram, Facebook, and Pinterest.

    • Introduced a community engagement plan to foster dialogue between visitors and local businesses.

    • Designed story templates and highlight reels to make the brand instantly recognizable.

    • Integrated campaign-based boosting, improving reach and impressions without inflating ad spend.

  • Influencer Marketing & Partnerships
    We curated influencer collaborations with regional food, wine, and travel creators, each selected for their aesthetic alignment and engaged following. Campaigns like “Holidays in Yountville” and “A Day in Yountville” resulted in high-quality, shareable content that extended Yountville’s reach well beyond its owned channels.

    • 15+ influencer partners engaged over the campaign period, producing content seen by over 750,000 users.

    • Engagement rates averaged 8–10%, outperforming destination marketing benchmarks.

    • Influencer content repurposed for paid ads and organic posts, building a reusable asset library for ongoing campaigns.

  • Digital Ads & Paid Strategy
    To amplify reach, GTDR launched coordinated ad campaigns across Meta, Google, and Pinterest — highlighting Yountville’s proximity, charm, and culinary leadership.

    • Developed audience segments around Bay Area weekend travelers, food & wine enthusiasts, and luxury experience seekers.

    • Achieved average CPC below $0.90 and a CTR of 3.8%, indicating strong resonance and ad relevance.

    • Geo-targeted ads across driving-distance markets (San Francisco, Sacramento, and Santa Rosa) to convert interest into visitation.

  • Cross-Regional Integration: Napa Valley North
    As part of the Napa Valley North partnership, GTDR ensured Yountville’s marketing efforts aligned with neighboring towns (St. Helena and Calistoga). We created content and ad assets that celebrated each destination’s uniqueness while promoting extended stays and multi-town exploration.

SERVICES

SOCIAL

ALL IN

STRATEGY

INFLUENCER

AUDIT

MARKETING

DIGITAL ADS

BRAND STRATEGY

CONTENT CAPTURE

DESIGN

DIGITAL BRANDING

GRAPHIC DESIGN

LEADERSHIP

LEADERSHIP PROGRAM

WORKSHOPS

TRAINING

SPEAKING

Research

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Research

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Moodboard

RESULTS

The transformation repositioned Explore Yountville as both a digital and emotional destination:

  • +32% social follower growth year-over-year

  • +47% increase in engagement rate across Meta platforms

  • 750K+ impressions from influencer and paid content combined

  • Consistent CPC under $0.90 with high-intent audience targeting

  • Sustained increase in off-season visitation reported by local partners

More than numbers, the success of Explore Yountville lies in its storytelling power. By blending culinary prestige with authentic community narratives, GTDR helped Yountville strengthen its digital presence as Napa Valley’s most charming and connected destination — a place where travelers don’t just visit, they belong.