Leadership

Your team has the talent—they just need the right direction. Let Good Things Done Right lead your team through strategic guidance that transforms potential into performance. We step in as experienced leaders who understand what it takes to align people, clarify priorities, and drive results that matter to your bottom line.

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SOCIAL activations of all sizes

Leadership Programs

We empower your team to lead with confidence by turning analytics into opportunity, fostering content innovation, and translating strategic vision into impactful results.

  • Strategic Leadership Development: We cultivate marketing leaders through hands-on strategic planning, teaching them to build and execute robust social media roadmaps.
  • Data-Driven Decision Making: Our program analyzes platform performance and identifies growth opportunities.
  • Content & Brand Mastery: We guide your team in establishing strong content pillars and quality guidelines, ensuring brand consistency and inspiring effective in-house content creation.
  • Collaborative Problem-Solving: Through dedicated Q&A and brainstorming sessions, we equip leaders with the skills to troubleshoot challenges and drive continuous innovation in their marketing efforts.
  • Action-Oriented Execution: Participants learn to translate strategy into monthly action plans, mastering campaign execution and posting cadence for maximum impact.
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Workshops

We deliver comprehensive workshops that scale from small series sessions to large groups, covering the full spectrum of digital marketing expertise.

Workshop Category Examples:

  • Digital Marketing Foundations (101 Level): Essential skills for beginners, covering platform basics, content fundamentals, and strategic thinking.
  • Advanced Strategy & Execution (Expert Level): Deep-dive sessions on sophisticated campaign development, advanced analytics, and industry best practices.
  • Trending Topics & Platform Updates: Stay ahead of the curve with workshops focused on emerging trends, algorithm changes, and new platform features.
  • Google & Search Marketing: Comprehensive training on Google Ads, SEO fundamentals, Google Analytics, and search strategy optimization.
  • Social Media Mastery: Platform-specific training covering everything from content creation to community management and paid social strategies.
  • Flexible Delivery Options: Small team sessions, or large group workshops – we adapt our approach to fit your organization’s needs and learning objectives.
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Training

Transform your digital marketing capabilities through comprehensive training programs and personalized consulting designed to build real-world expertise.

Comprehensive Training Programs:

  • Digital Marketing Bootcamps: Intensive multi-day programs covering the complete digital marketing ecosystem from strategy development to campaign execution and optimization.
  • Platform Mastery Series: Deep-dive training on specific platforms including Facebook, Instagram, LinkedIn, Google Ads, and emerging channels with hands-on campaign building.
  • Analytics & Data Training: Learn to interpret performance metrics, build custom dashboards, and use data insights to optimize campaigns and prove ROI.
  • Content Marketing Excellence: Master content strategy, creation workflows, and distribution tactics that drive engagement and conversions across all digital channels.

Specialized 1:1 Consulting:

  • Campaign Strategy & Optimization: Work directly with our experts to develop high-performing campaigns, troubleshoot underperforming initiatives, and scale successful tactics.
  • Competitive Analysis & Market Positioning: Receive strategic guidance on market research, competitor analysis, and positioning strategies that differentiate your brand.
  • Growth Marketing Consulting: Focus on conversion optimization, funnel development, and scaling strategies that drive sustainable business growth.
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speaking

Book Allison Day, founder and digital marketing strategist, to deliver powerful keynotes and presentations. As a successful female entrepreneur who has built a thriving digital marketing consultancy, Allison brings a unique perspective on business growth, leadership, and navigating the evolving digital landscape.

Signature Speaking Topics:

  • Female Entrepreneurship & Leadership: Authentic stories and practical strategies for building businesses, overcoming challenges, and leading with confidence in male-dominated industries.
  • Digital Marketing Thought Leadership: Cutting-edge insights on social media trends, content strategy evolution, and the future of digital marketing based on real client results and industry expertise.
  • Scaling Service-Based Businesses: Proven frameworks for growing consultancies and service businesses, from solo practitioner to team-based operations with sustainable systems.
  • Data-Driven Growth Strategies: How to use analytics and performance metrics to make strategic decisions that drive sustainable business growth and competitive advantage.

Speaking Formats: Keynote presentations, panel discussions, workshop facilitation, and fireside chats for conferences, corporate events, industry associations, and educational institutions.

Perfect For: Marketing conferences, entrepreneurship events, women’s leadership summits, business growth seminars, and corporate training programs seeking an engaging speaker with proven expertise and authentic storytelling.

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Solo visionaries. Global teams.

Purpose-driven brands. We’re in.

Testimonials

“Thanks to our amazing resort and lodging partners, their incredible properties, and Visit Calistoga’s robust marketing efforts (big kudos to Allison Day and her team!), Calistoga achieved an all-time high in Transient Occupancy Tax (TOT) collections for FY 2024-2025, reaching $12,310,000!”

Eric Reichert
President & CEO, Visit Calistoga

“I don’t often say ‘I had the pleasure of working with so and so,’ and actually mean it was a pleasure. Not the case here. Allison and the GTDR team grasped our brand quickly and took off running on a need we absolutely required their expertise with. Within weeks we saw a noticeable improvement in quality and responsiveness to our postings and messaging. The dream scenario in working with any outside partner is for them to be trusted, overdeliver on objectives and fit into the team. I absolutely recommend GTDR.”

Matthew Mills
Director of Marketing, Cornerstone Cellars

“It was such a pleasure working with Good Things Done Right for our property. They are very connected to the Napa community and provided us with great ideas for creative posts and content. Their team made it very easy for us and we appreciated their responsiveness and collaboration. We absolutely saw an uptick in website traffic and platform performance working with them”

Tracee Cahill
Regional Director of Marketing, Noble House Resorts (River Terrace Inn)

I’m not sure how much research must have gone in, given they weren’t designers themselves, but the amount of time they saved me was invaluable. And I ended up with multiple clients finding me through social media (previously a dead zone), which really offset a lot of the cost of this investment. A+ services and communication.”

Velinda Hellen
Owner, Velinda Hellen Design

“Working with Allison and her team was such a delight. Her knowledge of social media is impressive. She stays on top of the latest trends and applies them to her client work. I worked with Allison for six years to help me build our social media presence and build our voice. I highly recommend her and her team for your social media needs.”

Efrain Barragan
Director of Digital Marketing Clif Family & Grgich Hills Estate