Design

Our design approach combines strategic thinking with creative execution, ensuring every visual element works harder to build recognition, trust, and measurable business growth.

SOCIAL activations of all sizes

Digital Branding

Our approach goes beyond surface-level aesthetics to build brands with substance—creating visual languages that communicate your values, connect with your target audience, and differentiate you from competitors.

Whether you’re launching a new venture or refreshing an established brand, we design digital identities that feel authentic to your mission while appealing to the customers you want to attract.

From color palettes and typography that reflect your personality to brand voice guidelines that shape how you communicate online, our digital branding creates the foundation for all your marketing efforts. The result is a cohesive, memorable brand presence that builds recognition, trust, and customer loyalty across every digital platform where your business lives.

Graphic Design

Our design philosophy centers on purposeful creativity—every color choice, typography decision, and layout element serves a strategic function while maintaining aesthetic appeal.

From digital ads and email templates to social graphics and campaign branding, our designs consistently reflect your brand’s personality.

Whether you need a complete visual overhaul or specific design assets to support a campaign, we approach every project with the same commitment to excellence and strategic thinking.

Nine GRid 

Your Instagram profile gets one chance to make a first impression—and it happens in the first nine posts visitors see. Good Things Done Right’s Nine Grid Strategy completely overhauls these crucial opening images.

This strategic branding kickoff transforms your Instagram from a random collection of posts into a carefully curated brand experience. We design your first nine images to work together as a unified visual narrative—whether viewed individually in the feed or as a complete grid on your profile.

Perfect for new brands launching their Instagram presence or established businesses ready to elevate their social media game, the Nine Grid Strategy sets the foundation for consistent, professional content that converts casual browsers into engaged followers and loyal customers.

web design

Build It Right. Keep It Running.

Design
Your website has 3 seconds to convince someone to stay. We make those seconds count. Clean layouts, fast load times, mobile-first design. No fluff, no confusion—just websites that get straight to the point and convert visitors into customers.

Launch
We don’t just hand you the keys and disappear. Every site gets tested, optimized, and launched with monitoring in place. You’ll know exactly how it’s performing from day one.

Maintenance
Websites break. Plugins need updates. Content gets stale. We handle the technical stuff so you don’t have to think about it. Monthly updates, security patches, performance checks—your site stays fast, secure, and current.

Testimonials

“Thanks to our amazing resort and lodging partners, their incredible properties, and Visit Calistoga’s robust marketing efforts (big kudos to Allison Day and her team!), Calistoga achieved an all-time high in Transient Occupancy Tax (TOT) collections for FY 2024-2025, reaching $12,310,000!”

Eric Reichert
President & CEO, Visit Calistoga

“I don’t often say ‘I had the pleasure of working with so and so,’ and actually mean it was a pleasure. Not the case here. Allison and the GTDR team grasped our brand quickly and took off running on a need we absolutely required their expertise with. Within weeks we saw a noticeable improvement in quality and responsiveness to our postings and messaging. The dream scenario in working with any outside partner is for them to be trusted, overdeliver on objectives and fit into the team. I absolutely recommend GTDR.”

Matthew Mills
Director of Marketing, Cornerstone Cellars

“It was such a pleasure working with Good Things Done Right for our property. They are very connected to the Napa community and provided us with great ideas for creative posts and content. Their team made it very easy for us and we appreciated their responsiveness and collaboration. We absolutely saw an uptick in website traffic and platform performance working with them”

Tracee Cahill
Regional Director of Marketing, Noble House Resorts (River Terrace Inn)

I’m not sure how much research must have gone in, given they weren’t designers themselves, but the amount of time they saved me was invaluable. And I ended up with multiple clients finding me through social media (previously a dead zone), which really offset a lot of the cost of this investment. A+ services and communication.”

Velinda Hellen
Owner, Velinda Hellen Design

“Working with Allison and her team was such a delight. Her knowledge of social media is impressive. She stays on top of the latest trends and applies them to her client work. I worked with Allison for six years to help me build our social media presence and build our voice. I highly recommend her and her team for your social media needs.”

Efrain Barragan
Director of Digital Marketing Clif Family & Grgich Hills Estate