Marketing

Marketing becomes more than just outreach—it becomes a roadmap for driving engagement, discovering qualified leads, and delivering measurable results you can act on.

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MARKETING ACTIVATIONS OF ALL SIZES

DIGITAL ADS

Your customers aren’t just on one platform—they’re everywhere. Our multi-platform advertising approach ensures your message reaches the right audience at the right moment, driving measurable growth across the digital landscape.

 

Google Ads

Capture customers at the moment of intent with search campaigns that dominate results pages.

 

Meta (Facebook and Instagram)

Our Meta advertising strategies become a powerful engine for brand awareness, engaged audiences, and confident customer acquisition.

 

TikTok Ads

Our TikTok advertising expertise becomes a powerful engine for viral reach, authentic engagement, and confident brand momentum.

 

Audio Ads

Engage listeners during their most focused moments with strategic audio campaigns.

 

Pinterest Ads

Our Pinterest advertising strategies become a powerful engine for purchase intent, qualified traffic, and confident conversion growth.

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Search Engine Optimization

Your customers are searching for solutions you provide—but are they finding you first? Our approach transforms your website into a customer magnet, driving sustainable growth that compounds over time.

 

Technical SEO

Build the foundation for search success with optimized site architecture and performance.

 

Keyword Strategy

Target the search terms that drive qualified traffic and conversions.

 

Content Optimization

Transform every page into a conversion opportunity with strategic, search-optimized content.

 

Local SEO

Geographic targeting becomes a powerful engine for neighborhood visibility, foot traffic, and confident local market dominance.

 

Link Building

Earn authority and trust through strategic relationship building and quality backlinks. Creating domain credibility, search trust, and confident competitive positioning.

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Digital BRAND Strategy

Marketing should connect hearts and minds, not replace them. We believe in digital with heart, but we also believe in staying ahead of the curve. While others choose between human touch and technological advancement, we implement and optimize AI tools that amplify your authentic brand voice, enhance meaningful connections, and accelerate genuine growth.

 

Conversion Rate Optimization (CRO)

Conversion rate optimization is the process of increasing the percentage of website visitors who take a desired action. It’s a data-driven process that involves analyzing user behavior and making strategic changes to your website to improve its effectiveness.
  • Website Analysis, User Experience (UX) Improvements, Landing Page Optimization and Sales Funnel Optimization

 

EMAIL MARKETING

Email marketing is a powerful tool for nurturing leads and retaining customers. It involves creating and sending targeted email campaigns to a list of subscribers we offer: Email Campaign Strategy and Content Creation. As well as List Management and Performance Tracking.

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CONTENT CAPTURE

Your customers scroll past thousands of pieces of content every day. What makes them stop? We don’t just document your business; we reveal the personality that makes people choose you over everyone else.

 

Photography & Videography

Professional storytelling drives emotional connection, brand recognition, and confident visual identity. We work with the best photographers and videographers to supplement our strategies for you.

 

Brand Storytelling & Interviews

Transform your company’s mission and values into engaging narratives that inspire action. Authentic conversations build trust, establish thought leadership, and create confident brand positioning.

 

Event Coverage

Live event documentation delivers social proof, strengthens community building, and amplifies confident event reach.

 

Product Photography

Showcase your offerings through imagery that highlights both function and feeling. Creative presentation influences purchase decisions, shapes brand perception, and generates confident sales conversion.

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Solo visionaries. Global teams.

Purpose-driven brands. We’re in.

Testimonials

“Thanks to our amazing resort and lodging partners, their incredible properties, and Visit Calistoga’s robust marketing efforts (big kudos to Allison Day and her team!), Calistoga achieved an all-time high in Transient Occupancy Tax (TOT) collections for FY 2024-2025, reaching $12,310,000!”

Eric Reichert
President & CEO, Visit Calistoga

“I don’t often say ‘I had the pleasure of working with so and so,’ and actually mean it was a pleasure. Not the case here. Allison and the GTDR team grasped our brand quickly and took off running on a need we absolutely required their expertise with. Within weeks we saw a noticeable improvement in quality and responsiveness to our postings and messaging. The dream scenario in working with any outside partner is for them to be trusted, overdeliver on objectives and fit into the team. I absolutely recommend GTDR.”

Matthew Mills
Director of Marketing, Cornerstone Cellars

“It was such a pleasure working with Good Things Done Right for our property. They are very connected to the Napa community and provided us with great ideas for creative posts and content. Their team made it very easy for us and we appreciated their responsiveness and collaboration. We absolutely saw an uptick in website traffic and platform performance working with them”

Tracee Cahill
Regional Director of Marketing, Noble House Resorts (River Terrace Inn)

I’m not sure how much research must have gone in, given they weren’t designers themselves, but the amount of time they saved me was invaluable. And I ended up with multiple clients finding me through social media (previously a dead zone), which really offset a lot of the cost of this investment. A+ services and communication.”

Velinda Hellen
Owner, Velinda Hellen Design

“Working with Allison and her team was such a delight. Her knowledge of social media is impressive. She stays on top of the latest trends and applies them to her client work. I worked with Allison for six years to help me build our social media presence and build our voice. I highly recommend her and her team for your social media needs.”

Efrain Barragan
Director of Digital Marketing Clif Family & Grgich Hills Estate