social media

We architect a strategy where every post, story, and interaction serves a single purpose: to build trust and cultivate community.
We don’t just manage your feed; we create thoughtful content that sparks real conversation and gives your audience a reason to care.

SOCIAL activations of all sizes

All In

Ready to transform your social media from a task on your to-do list into your most powerful asset?

Our all-in management service is for you. We act as an extension of your team, handling every detail of your digital presence so you can focus on what you do best.

We combine thoughtful strategy with strong execution to build a brand that doesn’t just post, but connects.

This comprehensive partnership includes:

  • Content Creation & Strategic Posting
  • Real-Time Community Management
  • Intelligent Ad Buying & Optimization
  • Ongoing Strategic Coaching & Collaboration
  • Insightful Analytics & Performance Reporting

strategy

Ready to stop guessing and start connecting with purpose?

Our social media strategy service is for brands that need a clear, actionable blueprint for success.

We dive deep into your brand, audience, and goals to architect a custom strategy that turns your social channels into powerful assets for growth.

We deliver the “why” and the “how,” empowering you to execute with confidence and clarity.

This strategic blueprint includes:

  • Audience & Competitor Analysis
  • Content Pillars & Messaging Strategy
  • Platform-Specific Recommendations
  • A Roadmap for Growth
  • Key Metrics for Measuring Success

Influencer

Unsure if your social media is actually working?
We conduct a comprehensive deep-dive into your current social media presence, analyzing what’s working, what isn’t, and where your greatest opportunities lie.
We deliver a clear, actionable report that gives you the insights and direction to make your next move the right one.
This comprehensive audit includes:
  • Performance & Content Analysis
  • Audience Engagement & Health Check
  • Competitive Landscape Review
  • Platform Optimization Check
  • Actionable Recommendations for Growth

AUDIT

Feeling stuck or unsure if your social media is actually working?

We conduct a comprehensive deep-dive into your current social media presence, analyzing what’s working, what isn’t, and where your greatest opportunities lie.

We deliver a clear, actionable report that gives you the insights and direction to make your next move the right one.

This comprehensive audit includes:

  • Performance & Content Analysis
  • Audience Engagement & Health Check
  • Competitive Landscape Review
  • Platform Optimization Check
  • Actionable Recommendations for Growth

Testimonials

“Thanks to our amazing resort and lodging partners, their incredible properties, and Visit Calistoga’s robust marketing efforts (big kudos to Allison Day and her team!), Calistoga achieved an all-time high in Transient Occupancy Tax (TOT) collections for FY 2024-2025, reaching $12,310,000!”

Eric Reichert
President & CEO, Visit Calistoga

“I don’t often say ‘I had the pleasure of working with so and so,’ and actually mean it was a pleasure. Not the case here. Allison and the GTDR team grasped our brand quickly and took off running on a need we absolutely required their expertise with. Within weeks we saw a noticeable improvement in quality and responsiveness to our postings and messaging. The dream scenario in working with any outside partner is for them to be trusted, overdeliver on objectives and fit into the team. I absolutely recommend GTDR.”

Matthew Mills
Director of Marketing, Cornerstone Cellars

“It was such a pleasure working with Good Things Done Right for our property. They are very connected to the Napa community and provided us with great ideas for creative posts and content. Their team made it very easy for us and we appreciated their responsiveness and collaboration. We absolutely saw an uptick in website traffic and platform performance working with them”

Tracee Cahill
Regional Director of Marketing, Noble House Resorts (River Terrace Inn)

I’m not sure how much research must have gone in, given they weren’t designers themselves, but the amount of time they saved me was invaluable. And I ended up with multiple clients finding me through social media (previously a dead zone), which really offset a lot of the cost of this investment. A+ services and communication.”

Velinda Hellen
Owner, Velinda Hellen Design

“Working with Allison and her team was such a delight. Her knowledge of social media is impressive. She stays on top of the latest trends and applies them to her client work. I worked with Allison for six years to help me build our social media presence and build our voice. I highly recommend her and her team for your social media needs.”

Efrain Barragan
Director of Digital Marketing Clif Family & Grgich Hills Estate